[X752.Ebook] Ebook Download Psychology, by Peter O. Gray

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Peter Gray's Psychology has become a favorite of instructors with its exploration of psychology's major theories, and the evidence that supports and refutes these theories.� Each edition incorporates an exceptional amount of contemporary research, encouraging students to probe for the purposes and biological origins of behavior--the "whys" and "hows" of human psychology.� Peter Gray's engaging, readable writing style makes the science of psychology, and its interactions with biology, accessible and meaningful.� With the new edition, Gray has taken care to ensure that his comprehensive, thought-provoking, and contemporary coverage is well-attuned to the needs and interests of today's students.

• Sales Rank: #456941 in Books
• Brand: Brand: Worth Publishers
• Published on: 2006-04-14
• Original language: English
• Number of items: 1
• Dimensions: 11.07" h x 1.16" w x 8.95" l, 4.03 pounds
• Binding: Hardcover
• 768 pages

Features

• Used Book in Good Condition

About the Author
PETER GRAY, Psychology Department, Boston College, USA.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Well-designed introductory textbook for motivated students
By Dawn
I took some psychology courses back in my college days, but that was in the early 90s. Since science is always changing, I wanted to brush up on some basics before pursuing graduate studies. This textbook did a good job of refreshing my memory and bringing me more up to date with more current science and research. Not only that, it went into more detail than some other similar textbooks without being overwhelming or hard to follow. I would highly recommend it as an introductory psychology textbook for someone new to the subject, or for someone looking to refresh their memory after a number of years after college before pursuing further studies. I feel more prepared now to tackle some more detailed study in the field.

13 of 13 people found the following review helpful.
great
By A Customer
I thought this text was great--it provides information in a very clear and well-explained manner for the student who has never taken a psychology course before. Gray proves he has a sense of humor as well, injecting funny lines every now and then. It provides a lot of pertinent information in an interesting manner, and covers everything from theories on development and society to cognition and neuroscience. After finishing my intro psych class I even found myself wishing I could still use the text for my other classes (in fact I still refer to it every now and then).

7 of 10 people found the following review helpful.
A Great Book
By A Customer
If truth be told, I do not even like psychology, and feel contemt of some sort for it.I took it this semester to fulfill my humanity requirement.Nevertheless, I cannot deny that this book is wonderfully written, and it was a true pleasure reading it ! Peter Gray is obviously very fond of psychology, as well as of teaching it.It was much fun reading a book written so sensitively and with so much enthusiasm. I know many universities assign this book and am therefore surprised only one person reviewed it so far.

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• Published on: 1600
• Binding: Paperback

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[F562.Ebook] Download PDF A Writer's Reference with Resources for Multilingual Writers and ESL 8th edition

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• Sales Rank: #3157760 in Books
• Published on: 2015
• Binding: Spiral-bound

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1 of 1 people found the following review helpful.
Spiral binding is too small
By ESL Teacher
This book's spiral binding is way too small for the amount of pages the book includes. I still gave it 4 stars because I really like the content.

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[J764.Ebook] PDF Download Improving Foreign Language Speaking through Formative Assessment, by Harry Grover Tuttle, Alan Tuttle

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Want a quick way to get your students happily conversing more in the target language? This practical book shows you how to use formative assessments to gain immediate and lasting improvement in your students’ fluency.

You’ll learn how to:

• Imbed the 3-minute formative assessment into every lesson with ease
• Engage students in peer formative assessment successfully
• Teach students to give each other formative feedback
• Help struggling students make significant gains
• Create and coach small groups for differentiated speaking practice
• Assist students in incorporating current grammar lesson into meaningful conversations
• Analyze your own use of language in the classroom to avoid vague feedback that can stifle student conversations
• Grade oral improvement positively

The authors provide formative assessments for 17 language functions with step-by-step lesson plans, aligned to ACTFL guidelines. Each plan includes a wealth of conversation and extension activities. There are ready-to-use checklists including the "I Can" log that helps students plot their own progress.

Research has confirmed that when teachers use formative assessment, students can learn in six to seven months what would normally take a school year to learn. You’ll find yourself using this book every day because of the gains your students will achieve in foreign language fluency.

• Sales Rank: #689808 in Books
• Brand: Brand: Routledge
• Published on: 2011-09-30
• Released on: 2011-09-28
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .33" w x 7.00" l, .70 pounds
• Binding: Paperback
• 144 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
It is nice to read a book that allows me to revisit ...
By Amazon Customer
While there are strategies that I already use or have created on my own, this book is a welcome resource, because foreign language in the realm of education, tends to be overlooked and left on the back burner. It is nice to read a book that allows me to revisit strategies I may have forgotten, or let fall into disuse, due to the multitude of challenges that are faced in the classroom on a daily basis. Some of the information was refreshing, and there were also instances, in which I needed to reaffirm that much of what I am doing is effective, but in need of some minor adjustments here and there. I commend the authors for writing a book that offers strategies that can me immediately implemented in the classroom the very next day. Hopefully, this book will lead to other books being written to enhance the ways in which we teach foreign language in the United States!

4 of 5 people found the following review helpful.
Assessments for Language
By AmazXC
I have to do some changes on the formats, however it's a great resource to use for any language you are teaching.

3 of 4 people found the following review helpful.
Helpful charts at the end of the book
By Courtney Cochran
The best part of this book are the formative assessment charts at the end. I had to take them and tweak them a little, but they have helped guide my students in clear, purposeful speaking in the target language each and every day. Other than the charts, the rest of the book took about thirty minutes to read, because most of it is obvious or information that is easily accessible for free on the internet.

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[Z644.Ebook] PDF Ebook C Programming for Arduino, by Julien Bayle

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In Detail

Physical computing allows us to build interactive physical systems by using software & hardware in order to sense and respond to the real world. C Programming for Arduino will show you how to harness powerful capabilities like sensing, feedbacks, programming and even wiring and developing your own autonomous systems.

C Programming for Arduino contains everything you need to directly start wiring and coding your own electronic project. You’ll learn C and how to code several types of firmware for your Arduino, and then move on to design small typical systems to understand how handling buttons, leds, LCD, network modules and much more.

After running through C/C++ for the Arduino, you'll learn how to control your software by using real buttons and distance sensors and even discover how you can use your Arduino with the Processing framework so that they work in unison. Advanced coverage includes using Wi-Fi networks and batteries to make your Arduino-based hardware more mobile and flexible without wires. If you want to learn how to build your own electronic devices with powerful open-source technology, then this book is for you.

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Written as a practical Packt book brimming with engaging examples, C Programming for Arduino will help those new to the amazing open source electronic platform so that they can start developing some great projects from the very start.

Who this book is for

This book is great for people who want to learn how to design & build their own electronic devices. From interaction design art school students to the do-it-yourself hobbyist, or even simply people who want to learn electronics, this book will help by adding a new way to design autonomous but connected devices.

• Sales Rank: #1214353 in eBooks
• Published on: 2013-05-17
• Released on: 2013-05-17
• Format: Kindle eBook

About the Author

Julien Bayle

Julien Bayle owns his Master Degree of biology & computer sciences in 2000. After several years in pure IT System Design, he founded Design the Media early 2010 in order to provide his own courses, training & tools for art fields. As a digital artist, he designed some huge new media art installations, like the permanent exhibition of La Maison des Cin�matographies de la M�diterran�e (Ch�teau de la Buzine) in Marseille, France, in 2011. He also works as a new media technology consultant for some private & public entities. As an A/V live performer, he plays his cold electronic music from New York to Marseille, where he actually lives. Arduino framework is one of his first electronic hardware studies early 2005 and he designed the famous protodeck controller with some opensource framework too. As an art & technology teacher, also certified by Ableton in 2010, he teaches a lot of courses about the digital audio workstation named Ableton Live, about the real-time graphical programming framework Max6 and also about Processing and Arduino.

As a minimalist digital artist, he works at the crossroads of sound, visual and data. He explores relationships between sounds and visuals through his immersive A/V installations, his live performances and his released music. His work, often described as "complex, intrigating and relevant", tries to break classical codes to bring audience a new vision of our world through his pure digital and real-time generated stimuli.

He's deeply involved in the open source community and loves to share and provide workshops and masterclasses online and on-site too. His personal website is http://julienbayle.net.

Most helpful customer reviews

0 of 0 people found the following review helpful.
F- for C++
By Derek Camp
I came to amazon to read the reviews because i thought maybe my ability wasn't the reason I couldn't learn from this book. The author is a French artist, not a teacher or author. The book jumps around and can't be followed by a beginner, at least not me. The grammar causes you to have to read one sentence 5 times to maybe understand what it means. I didn't pay for this book so I am only out the time i put into trying to read it, but it's bad enough to write a bad review for a free book. I suggest looking elsewhere.

2 of 2 people found the following review helpful.
Not about C
By Kevin Partridge
I'm not going to quibble about grammar. What annoyed me was the lack of focus on C. In a booked entitled "C Programming for Arduino." I'm actually surprised no one else mentioned this.

There isn't really a discussion of C per se. Programming the Arduino requires you to write in C/C++ so all books about Arduino discuss programming in C. A book that specifies it is about programming in C should emphasize actually learning C. The reader is left with a broken understanding of C. There's no mention of what the full C would look like coming out of the IDE - where's my main()? Can I alter memory addresses directly? Why might I do that?. How do I program the Arduino with a typical C toolset? This page supplies more of that information in 6 steps: http://www.wikihow.com/Write-Arduino-Software-in-C This is also a nice page: https://balau82.wordpress.com/2011/03/29/programming-arduino-uno-in-pure-c/ Both of these references were found with a quick google search. I expected a discussion of C and how it is used to program an Arduino. What I got was a general discussion of programming an Arduino.

I would not have any real issue with this book if the title were something more general like, "Rapid Programming for Arduino from the Ground Up." The content is useful. The author covers material not discussed in the pages I noted above. He leads the newcomer through the Arduino world. Although he does so in a somewhat muddled way. There is good material here and if you are ok with a very informal approach then the book is fine. It just isn't a book on programming an Arduino in C. It's a fairly nice book about programming an Arduino in general. I really hope the author wasn't mislead by Packt into using a title that is incomplete at best and purposefully misleading in the worst case.

The author should have included some discussion of topics such as that discussed in the previously mentioned links. If he had then most of the material could have remained the same. Leave out the other languages and frameworks. I'd give bonus points for showing how to implement code from Processing using C instead. Use QT or some other GUI framework for visualization.

Other quibbles:
Leave out the very brief summary of electricity. If the reader needs that then they really need more than is provided. There are other books for that. That section should have maybe been a glossary or appendix if that.

3 of 3 people found the following review helpful.
Very poorly written book
By Chris Wareham
There is a decent amount of content in this book, but it's hidden behind some appalling prose. Despite a list of *twenty* editors, proofreaders and reviewers in the credits, this book reads as though it has had no editing whatsoever.

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[M707.Ebook] Download PDF Lifestyle Market Segmentation:, by Ronald D. Michman

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As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage of the change--and challenges the viewpoint that strategies from lifestyle market segmentation studies can be developed in the short term.

Viewing lifestyle market segmentation as just one aspect of an overall marketing plan, Michman links the specific strategies of this approach to the larger issues of strategic planning. The first three chapters of the book place the topics of market segmentation and lifestyle segmentation into a historical perspective, and trace the development of these marketing approaches. The next three chapters focus on group dynamics and purchasing influences, covering specific target markets such as singles, teens, the elderly, and ethnic groups. Methods for cultivating these markets through lifestyle segmentation strategies are fully discussed. In the final three chapters, lifestyle segmentation is examined in relation to the impact on consumer behavior of decision making, purchasing habits, and changing values. With its emphasis on practical application, this work will be a valuable resource for managers and other professionals in the marketing field, as well as for students in business and marketing courses.

• Sales Rank: #6358611 in Books
• Published on: 1991-04-30
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .69" w x 5.98" l, 1.15 pounds
• Binding: Hardcover
• 232 pages

Review
"At first glance this very readable book may appear overly scholarly and technical, but it is easy to understand and covers the increasingly important technique of life-style market segmentation. The author effectively deals with the concepts of marketing segmentation; the range of marketing differences; topics related to strategies, group dynamics, purchasing characteristics, and targeting markets; and purchasing behavior and changing values as they pertain to life-styles. The work is divided into three sections. The first provides a historical perspective and an overview of the development of life-style segmentation. The next three chapters deal with group dynamics and purchasing influences, and the final three chapters address specific issues of life-style market segmentation. Appropriate for undergraduate students, graduate students, and marketing and nonmarketing managers who wish to examine this important strategy in marketing."-Choice

?At first glance this very readable book may appear overly scholarly and technical, but it is easy to understand and covers the increasingly important technique of life-style market segmentation. The author effectively deals with the concepts of marketing segmentation; the range of marketing differences; topics related to strategies, group dynamics, purchasing characteristics, and targeting markets; and purchasing behavior and changing values as they pertain to life-styles. The work is divided into three sections. The first provides a historical perspective and an overview of the development of life-style segmentation. The next three chapters deal with group dynamics and purchasing influences, and the final three chapters address specific issues of life-style market segmentation. Appropriate for undergraduate students, graduate students, and marketing and nonmarketing managers who wish to examine this important strategy in marketing.?-Choice

About the Author

RONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition, and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.

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(Drum Play-Along). Play your favorite songs quickly and easily with the Drum Play-Along series! Just follow the drum notation, listen to the CD to hear how the drums should sound, then play along using the separate backing tracks. The lyrics are also included for quick reference. The audio CD is playable on any CD player, and also enhanced so PC & Mac users can adjust the recording to any tempo without changing the pitch! Rock out like Chad Smith to these favorites from the Chili Peppers: The Adventures of Rain Dance Maggie * By the Way * Californication * Can't Stop * Dani California * Scar Tissue * Suck My Kiss * Tell Me Baby * Under the Bridge.

• Sales Rank: #463723 in Books
• Brand: Brand: Hal Leonard Corporation
• Published on: 2012-07-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .20" w x 9.00" l, .1 pounds
• Binding: Paperback
• 56 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great Gift
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[Z958.Ebook] Download Blackbelt in Blackjack: Playing 21 As a Martial Art, by Arnold Snyder

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In the spirit of Doyle Brunson's Super System, Arnold Snyder's Blackbelt in Blackjack is an underground gambling classic written by one of the grand masters of blackjack and a legend. This newly revised and updated edition is now made available for the first time to a national audience. This is blackjack as a martial art, targeted for serious and professional players looking to win real money at the game. Snyder reveals tips and tricks used by the pros-shuffle tracking, team play, multiple deck camouflage techniques so that the casino can't detect that the player is using winning techniques, and much more. 21 powerful chapters include a complete course on beating blackjack: the devastating red 7 count, the hi-lo count, the zen count, the true count, and so much more.

• Sales Rank: #2041336 in Books
• Brand: Brand: Rge Pub
• Published on: 1999-01
• Original language: English
• Number of items: 1
• Dimensions: .50" h x 5.48" w x 8.39" l,
• Binding: Paperback
• 185 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
If you think it might be cool or glamorous to take on the casinos at Blackjack, read this book.
By Tracy Reed
If you think it might be cool or glamorous to take on the casinos at Blackjack, read this book. You'll get a real look into what it really takes to win more than you lose and what to expect. Like everything else, there is some work involved and if you really want to win consistently at Blackjack, there are no shortcuts. This book will give you the tools you need to succeed and a real world idea of how it will actually happen so there are no surprises.

1 of 1 people found the following review helpful.
A must have for any serious Blackjack player's library!
By CharlieBOOKFAN
I just downloaded this book the other day so I haven't read this kindle translation completely yet BUT I bought the original version in book form written in 1983 plus every other updated version cause I wanted to have every edition cause honestly "Blackbelt in Blackjack" written by Arnold Snyder is EASILY one of the absolute best books ever written on the subject of Casino Blackjack and I'm really glad it finally came to kindle form, I wished all the other great Blackjack books were on kindle also but they are coming over slowly, this book is a must have for any serious Blackjack players library, the only negative thing I can say about this book really is the explanation of the Red 7 count within it's details how you should play an advanced strategy in the 2nd half of a shoe with the rounded index plays which is good but a simple strategy with only 6 deviations in the first half at different running counts which is confusing, I understand that a specific count is higher in the second half compared to the first but why not come to some kind of average and make it simple like the KO count did in their book? why use 2 different charts? and I believe the simple strategy is in Arnold Snyder's other book "The Big Book of Blackjack" in a nice chart easy to see, in this book it's in the text but not well organized or easy to see, only the advanced strategy is in a easy to see organized chart which isn't in Snyder's Big Book of Blackjack, that one only has the simplified playing strategy so the playing strategy for Red 7 is definitely confusing when the count was made to be easier to understand and use supposedly since it's an unbalanced count and in particular the betting ramp is way off as well, it's extremely conservative and just way too sloooooooooow the way it's recommended in this book in my view and honestly surprising cause Snyder is one of the greatest Blackjack Authors and researchers of all time undoubtedly so it's a shock he would make such a mistake on this and not correct it after all this time, for the shoe game in particular you will never see the super high counts to even be able to bet much money according to the recommended bet spread at each count in this book so your spread will be forced to stay super low for the most part plus a pathetic 1-8 spread on a shoe game isn't enough to beat the game really cause you need about double that to have a decent expected win so the betting portion should have been updated in this latest version to a much more accurate and lucrative chart honestly with a higher spread raising your bets much sooner and hitting your top bet much sooner also, Snyder is a really smart guy and he knows the game inside and out so I would assume that he would have printed a much more accurate and profitable betting ramp for the Red 7 Count as well as made the strategy index plays a little more concrete and easy to understand similar to what Fuchs and Vancura did for their KO count in their great book but Snyder made it more confusing for whatever reason as well as he never updated it and he invented the Red 7 Count so he should be the guy to explain it in detail with the absolute best betting ramp and deviations but I will only knock the rating down 1 star for that cause I really wanted to use the Red 7 Count because it was a genius invention on the part of Snyder inventing it cause it takes advantage of small advantages in the count early in the deck or shoe that the KO for example don't which is good about this count, the KO under bets a lot early in the deck or shoe with small advantages where the Red 7 under bets potentially a little bit late in the deck or shoe but due to the inaccuracies with the betting ramp outlined in this book which has never been updated and the index play variations which are a little confusing I can't really use the Red 7 count and have any confidence with it but overall besides that this book is still very good with it's information and explanations on other counts like the Zen and Hi-Lo Light, one of the best books out there on the game of Blackjack, full of great information if you disregard the Red 7 problems and it should be in every serious blackjack players library for sure!

0 of 0 people found the following review helpful.
Good read. Minor downsides.
By Patrick
Pros (in my view):
-Great for those who are starting out to those who are advanced.
-Interesting strategies that go beyond card counting.

Cons:
I feel like Snyder tries to sell Red seven too much. He seems to describe his accomplishments in detail at various points in the book. I think that could've been avoided by adding a chapter specifically about his own history of play. These are small downsides as the book is well organized and can teach everyone something.

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Get instant access to all the information you need for more than 200 medical-surgical conditions and procedures with the Clinical Companion to Medical-Surgical Nursing: Assessment and Management of Clinical Problems. Designed to accompany the 10th Edition of the Lewis main text, this portable reference has been completely updated throughout to reflect current practice. The Clinical Companion is organized alphabetically for quick reference and includes a variety of full-color illustrations and summary tables to help you digest information quickly.

• Disorders section covers commonly encountered medical-surgical conditions in a consistent, clinically-relevant format that includes:

• Definition/Description
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• Clinical Manifestations
• Complications
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• Interprofessional Care (including Drug Therapy, where relevant)
• Nursing Management
• Treatments and Procedures section summarizes the need-to-know content about common medical-surgical treatments and procedures such as basic life support, enteral nutrition, and artificial airway management.
• Cross-references to Lewis: Medical-Surgical Nursing, 10th Edition, make it easy to locate more in-depth information.
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• Reference Appendix contains information commonly used in nursing practice, such as abbreviations, laboratory values, and commonly used formulas.

• NEW! Attractive full-color design ties the Clinical Companion to the textbook.

• Sales Rank: #18505 in Books
• Published on: 2016-10-11
• Original language: English
• Dimensions: 7.10" h x 1.10" w x 3.90" l,
• Binding: Paperback
• 816 pages

Most helpful customer reviews

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Best Book for Clinical
By Dustin J.
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The Clinical Companion book is a great resource to have in the clinical setting!
By Michael
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Five Stars
By Amazon Customer
was as described

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• Binding: Hardcover

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For Database Management and Database Systems courses. Reacting to the current business environment, Modern Database Management, 6/e addresses current issues in the market, such as Internet, data warehousing and object-orientation. While sufficient technical explanations are given, the text instructs from a business perspective, allowing students to understand the role of database management within a business.

• Sales Rank: #3585433 in Books
• Published on: 2002-01-15
• Format: Unabridged
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.20" w x 8.90" l, 3.50 pounds
• Binding: Hardcover
• 638 pages

From the Back Cover

STUDY.MODERN DATABASE MANAGEMENT WITH THE LATEST COVERAGE!

• Complete SQL Coverage! Now two full chapters on SQL (Chapters 7 and 8) provide a thorough introduction to SQL, plus advanced material with examples.
• Internet Database Chapter! Chapter 10 explores the Internet database environment, including Web-based applications, scripting languages, and Web security Examples from ASP and ColdFusion for a shopping cart application are highlighted in the text and on the Web site.
• Client/Server and Data Warehousing Coverage! Chapter 9 provides strong client/server coverage and lays the technology groundwork for the Internet topics for the rest of the text. Chapter 11 is an extensive update to data warehousing and represents the explosive growth of this form of database.

STUDENTS, GET INTERACTIVE WITH MODERN DATABASE MANAGEMENT!

Expanded Web Support http://www.prenhall.com/hoffer
Explore the Web Resources found in every chapter of this text and the text's Web site to expand your knowledge of. database management. The new MyPHLIP Companion Web site features an Interactive Study Guide, code for the ASP and ColdFusion examples from Chapter 10, and interesting case studies.

INSTRUCTORS, UTILIZE SUPERIOR MODERN DATABASE MANAGEMENT TEACHING TOOLS!

Database Files for the Running Cases
Data sets and sample database applications in Access and Oracle are now available to accompany the Pine Valley Furniture and Mountain View Community Hospital cases in this text, The files are located on the Instructor's CD-ROM and in the Instructor's area of the Web site.

Image Library
Bring your lectures to life with the Image Library tool found on the Instructor's Resource CD-ROM. All of the art from the text is conveniently organized by chapter. Insert the figures and tables into your PowerPoint lecture presentations or print them off as handouts for class!

About the Author
Jeffrey A. Hoffer (hoffer@udayton.edu) is the Sherman -- Standard Register Professor of Data Management in the MIS, Operations Management, and Decision Sciences Department at the University of Dayton. He received a PhD from Cornell University in 1973 and was on the faculties of Case Western Reserve University and Indiana University before joining UD. He is a founder of the INFORMS College on Information Systems, the International Conference on Information Systems (and its conference chair in 1985), and the Association for Information Systems. He is author of many scholarly publications in the areas of database management, data warehousing, systems analysis, strategic systems planning, and human-computer interaction. He is co-author of several leading textbooks: "Modern Database Management," "Modern Systems Analysis and Design," "Essentials of Systems Analysis and Design," "Object-Oriented Systems Analysis and Design," and "Managing Information Technology: What Managers Need to Know," all published by Prentice-Hall. Dr. Hoffer is also an Associate Director of the Teradata University Network, the leading web portal for faculty and students in the data management, data warehousing, decision support, and business intelligence areas.

Excerpt. � Reprinted by permission. All rights reserved.

This text is designed for an introductory course in database management. I Such a course is usually required as part of an information systems curriculum in business schools, computer technology programs, and applied computer science departments. The Association of Information Technology Professionals (AITP), Association for Computing Machinery (ACM), and International Federation of Information Processing Societies (IFIPS) curriculum guidelines (for example, IS `97) all outline this type of database management course. Previous editions of our text have been used successfully for more than 15 years at both the undergraduate and graduate levels, as well as in management and professional development programs.

This text represents an extensive revision and updating of the fifth edition of Modern Database Management. These revisions are necessary to accommodate the technical, managerial, and methodological changes occurring at an ever-increasing pace in this field. However, we have endeavored to retain the best features of our previous editions. We have made every effort to justify the title Modern Database Management, which was introduced in the fourth edition.

In this sixth edition we have changed the order of authorship because of the reduced involvement of Fred McFadden as he eases into retirement. Fred has reviewed every page of the manuscript and provided sage guidance on the direction of the revisions. Fred McFadden is the "father" of this text, and his words and ideas will always be present on its pages.

New to This Edition

The sixth edition of Modern Database Management updates and expands materials in areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology. The themes of the sixth edition reflect the major trends in the informations systems field and the skills required of modern information systems graduates:

• Web-enabled systems design and programming within an overall client/server architecture for systems
• Large-scale databases and data warehouses
• Clarifying system requirements through thorough system modeling and design
• Criticality of database performance in an increasingly on-line environment
• SQL as a standard for database querying

In all the chapters, new screen captures are included to reflect the latest database technologies and a new Web Resources section lists Websites that can provide the student with the information on the latest database trends and expanded background details on important topics covered in the text. The major structural changes to the text are:

• The two object-oriented database chapters are now adjacent chapters, and have been moved to the end of the text, where they are presented as a continuous coverage of this emerging database technology and where they do not break up the natural flow among the other chapters.
• The client/server section of the book has been extensively rewritten and now emphasizes the Internet, intranet, and extranet as implementations of a client/server architecture.
• SQL is now covered in more depth and in two chapters.
• The data warehousing chapter has been significantly rewritten and moved forward as a chapter in the implementation section of the book, representing the explosive growth of this form of database.

The following presents a chapter-by-chapter description of the major changes in this edition. Each chapter description presents a statement of the purpose of that chapter, followed by a description of the changes and revisions that have been made since the fifth edition. Each paragraph concludes with a description of the strengths that have been retained from the fifth edition.

Part I: The Context of Database Management

Chapter 1: The Database Environment. This chapter discusses the role of databases in organizations and previews the major topics in the remainder of the text. The chapter introduces a revised classification scheme that now recognizes the four types of databases outlined in the fifth edition—personal, work group, departmental, and enterprise—and now includes Internet/ intranet/extranet databases. The explanation of enterprise databases is expanded to include databases that are part of enterprise resource planning systems and data warehouses. The chapter updates the discussion of the evolution of database technologies from pre-database files to modern object-relational and Web-enabled systems. The chapter continues to present a well-organized comparison of database technology compared to conventional file-processing systems.

Chapter 2: Database Development Process. This chapter presents a detailed discussion of the role of database development within the broader context of information systems development. The chapter explains the process of database development for both structured life cycle and prototyping methodologies. The chapter continues to discuss important issues in database development, including management of the diverse group of people involved in database development and frameworks for understanding database architectures and technologies. The chapter also continues to emphasize the information engineering methodology in database development, including the role of the enterprise data model. Reviewers frequently note the compatibility of this chapter with what students learn in systems analysis and design classes.

Part II: Database Analysis

Chapter 3: Modeling Data in the Organization. This chapter, with a new title, presents a thorough introduction to conceptual data modeling with the entity-relationship model. The new chapter title reflects a refocusing of the chapter on the reason for the entity-relationship model: to unambiguously document the rules of the business that influence database design. The chapter contains a thoroughly updated section on the latest approaches to modeling business rules, which has been moved from Chapter 4. Specific subsections explain in detail how to name and define elements of a data model, which are essential in developing an unambiguous E-R diagram. A new section addresses an issue many students face as they learn data modeling: whether to represent data as attributes or relationships. The chapter continues to proceed from simple to more complex examples, and it concludes with a comprehensive E-R diagram for Pine Valley Furniture Company.

Chapter 4: The Enhanced E-R Model and Business Rules. This chapter presents a discussion of several advanced E-R data model constructs. New to the chapter is an introduction of entity clustering, which is a way to present simpler versions of an E-R diagram. The chapter extensively updates coverage of the GUIDE business rules methodology based on the latest guidelines, and now shows the structure of these guidelines, which will facilitate student understanding. The chapter continues to present a thorough coverage of supertype/subtype relationships.

Part III: Database Design

Chapter 5: Logical Database Design and the Relational Model. This chapter describes the process of converting a conceptual data model to the relational data model. It features an improved discussion of the characteristics of foreign keys and introduces the important concept of a non-intelligent enterprise key. Enterprise keys (also called surrogate keys for data warehouses) are being emphasized as some concepts of object-orientation migrate into the relational technology world. The discussion of functional dependencies and normalization has been somewhat enhanced. The chapter continues to emphasize the basic concepts of the relational data model and the role of the database designer in the logical design process.

Chapter 6: Physical Database Design and Performance. This chapter describes the steps that are essential in achieving an efficient database design. The chapter contains a new emphasis on ways to improve database performance. Several sections have been enhanced with references to specific techniques available in Oracle and other DBMSs to improve database processing performance. The discussion of indexes has been expanded to include descriptions of types of indexes (primary and secondary indexes, join index, hash index table) that are more widely available in database technologies as techniques to improve query processing speed. The discussion of RAID has been updated to reflect the latest thinking on this important technology. The chapter continues to emphasize the physical design process and the goals of that process.

Part IV: Implementation

Chapter 7: SQL. This chapter presents a thorough introduction to the SQL used by most DBMSs (SQL-92) and introduces the changes that are included in the latest standard (SQL-99). The major change for the sixth edition is that the overall coverage of SQL is expanded and divided into this and the next chapter. This chapter includes more examples of SQL code, using mostly SQL-99 syntax and some Oracle 8i syntax. There is an improved coverage of views, both dynamic and materialized. Chapter 7 explains the SQL commands to create and maintain a database and to program single-table queries. The chapter continues to use the Pine Valley Furniture Company case to illustrate a wide variety of practical queries and query results.

Chapter 8: Advanced SQL. This new chapter continues the explanation of SQL with a careful explanation of multiple-table queries, transaction integrity, data dictionary, triggers and stored procedures, and embedded SQL in other programming language programs. All forms of the OUTER JOIN command are now covered. This chapter illustrates how to store the results of a query in a derived table, the CAST command to convert data between different data types, and the CASE command for doing conditional processing in SQL. The chapter also outlines the new on-line analytical processing (OLAP) features of SQL-99, which are necess...

Most helpful customer reviews

34 of 36 people found the following review helpful.
Amazingly well written
By jackofsometrades
I bought this book for a DBMS course in a university and I liked it. This is the best written book compared to any IT book on any subject I've read. Everything seems so easy and simple with this. And this covers a lot of ground, enough at least for any basic level DBMS course. It covers the basics, SQL, (E)ER-diagrams, O-O db's, warehousing, etc.
What this is NOT: this is not a hands-on guide for real work. This is the first introduction to what you should know before beginning any DB-related work.

26 of 28 people found the following review helpful.
Great Introductory Text
By Jeff Stephens
Good up-to-date introductory text on Database Systems. It covers all the bases although in a less quantative way than the Elmasri/Navathe or Ramakrishnan/Gehrke texts. Excellent web based support material. Also, if you get the Oracle Edition (ISBN 0201383721) you'll get 3 great CD's: Oracle Designer/2000, Rel. 2.1; Oracle Developer/2000, Rel. 2.1, and Personal Oracle 7, Rel. 7.3.4. I found this package of text and CD's to be the best value on the market.

9 of 10 people found the following review helpful.
Good content overall
By TLAW_DBA
I used this book in graduate school while taking the Database Management System course. The book has usefull information. It help me understand and practice normalization. Some unfamiliar concepts also were learnt from the book. I can recommend this book to anyone getting into the database world.

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